BEO Journey

How can B&O systems continue to add value to the user experience inside cars in the future?

With BEO Journey – travel experience system, can you remember your journeys or catch a glimpse of an existing one. “…move you with enduring magical experiences.” – Bang & Olufsen


Collaboration Bang & Olufsen Automotive

Team Yuhan Zhang (research)

Time 10 weeks

Year 2013

Problem analysis

B&O Automotive have today great audio but a small visual impact on the user. The aim for this project is to create a future concept that can open Bang & Olufsen’s opportunity to get a bigger physical and visual in-car experience.



The development of autonomous cars transforms the active driver to a passive passenger. BEO Journey will enrich the autonomous traveling. By giving the driver and the passenger a shared and magic experience.